My Advert Evaluation

My advert was the Specsavers advert which was about a boy who wanted to go to college one day without glasses.The concept for the advert was to combined a Specsavers and the phones 4 u Horror themed advert.The combination was successful and when we showed the advert to are peers their loved it.The storyboard were really useful because it kept us on track. The advert was successful because we planned it out probably from the start .we came up with the idea due to browsing on YouTube and we looked at Specsavers adverts and then the Phones 4 It took us 1hour to record the whole advert but it took us 6 hours to edit the video.add sound effect etc, but I found the editing process fun when you have the final product.


The unique selling point was to scare people into buying glasses to prevent them from seeing things.The Target
is from 5 years of age (scare young kids to wear their glasses) to 80 years old that wear glasses.We choose this target audience because their is a wide range and different variety of crowds that we believe our adverts will entertain and educate  them on how important it is to wear glasses if they are prescribed to you.

The main thing my peers liked was the rewind effect that I done towards the end which i came up with during the editing process.The main things I was pleased about in this project was the good team work i had with my team .i had a argument with one of my team members but we came to are senses and resolved are problem came out with a good product in the end.I used my own equipment shoot which was good because i was used to controls and ii had lots of space on my own memory card.

 My target was mainly teenagers and young adults how go to college or university or secondary school who like seeing simple and funny videos to also sell a product as well.I don't think my advert would be useful in selling the product because it talks awhile to get straight to the point and i see it now more as a spoof of a actually Specsavers advert.I would say this advert is mainly for the middle and lower class people who like to watch a spoof now and then.The one aspect of the video i hate which is the last 7 seconds of the advert with my friend Eyyaz head was cut out of the shot.What i would do next time to avoid this mistake  is to re-shoot when something does not look right.