Btec Level 3 Tv and Film: October 2011

Monday 31 October 2011

Introduction to T.V Advertising

1.A television advertisement or television commercial–often just commercial or TV ad (US), or advert, commercial, advertisement or simply just ad (UK/US), or ad-film.So basically its Advertising a product on T.V which is selling a product to viewers.

2.

(a) We buy any car advert

(b) Yeo Valley Advert - New Rap

Three key Characteristics of them:

A common characteristics their have is the soundtrack because is draws your attention and its catchy and matches its purpose of make it memorable to listen to.

Also you can tell their put to much in the Advert their made basic so all viewers can understand whats going on.Also their use unforgettable character Funny,eye catching and good soundtrack

It is estimated that the average of American consumes see about three thousand ads a day.
The American see the ads on bus train,bus stop in supermarkets side of telephone booth.
The second most uttered world in the world is he Coca Cola.

Research is an important because companies spend a lot of money on adverts so research is the key to a successful Advert.Also research makes it a lot easy and makes it persuasive and rememberable for example short and snappy headlines in Newspaper, repetition in adverts makes the ad.

Type of Persuasive Technique	Link to an Avert which uses this technique
The Anecote: Personal experience or story which is sold to us as proof.	http://www.youtube.com/watch?v=7bs7fZfjM0s
Adjectives: Crisps, fresh, healthy, nutritious, etc	http://www.youtube.com/watch?v=mwCpufrXdZM
Repetition: Key points, positives about the product, themes etc	http://www.youtube.com/watch?v=MXiJBp7HK5o
Statistics: Often presented as factually accurate but somewhere they are can be proven.	http://www.youtube.com/talktofrank
Fact: A Statement that is true and can be proven.	http://www.youtube.com/talktofrank#p/u/2/B-qnOdLa03U

Sunday 16 October 2011

Defintion of Video genrated

Video generated videos are amateur videos made by people who are not paid to make the video. Pretty much all user generated videos get posted on the YouTube. Some user generated videos go viral and sometimes the creator of the video may benefit a lot from their efforts by getting paid my Youtube.

My Video Evaluation

Throughout the past five weeks I put together a video profile of myself by using Finalcut pro to construct my footage into a media product. I mastered the basics on Finalcut pro by watching videos on YouTube. Also I learnt how to use Finalcut pro from watching some of my peers edit. The equipment I used to make my video was shot on a Canon 1100D (DSLR). I also used a professionally video tripod so that all of my shots were steady. I first recorded my video on a Canon camcorder which did not look professionally because there was lots of noise in the footage, so I recorded it again with a DSLR which brought my video to life. It was good because in my first video I was a bit shy and my video looks like it was directed by an amateur, you can tell the huge difference between my first video and then my final video. At first I had my video length at 10 minutes which in the end I cut it down to 6 mins, which was a hard decision to make. When I was editing I had problems with the sound levels so it took most of my time fixing. The best part of my video is the entrance because it builds up to my interview. What I would do differently next time is I would cut down on the production of video because it didn’t allow me to get full feedback from my peers. Also next time I would cut my video down to about 4 mins to keep the viewer wanting more and update my logbook in time before the lesson ends. The feedback I got from peers was really useful because it allowed me to see things that I could not see but because I got my feedback late I wasn’t able to improve my video. In generally the feedback I got was positive .So I was really pleased of my work. One of the main comments that stood out was “when your being interviewed, you need to lower the sound, and at the start with the tripod, you need to be more smoother, otherwise it looks as if the shutter speed is wrong and blurry, so get smoother turning, and panning, other than that, it was good bro, I like the video ident at the start with the sound effects, but to be honest , it was a little long, and try to be speak a bit clearer when you are being interviewed, I couldn’t understand some parts, but other than that, it was really well made and good, the music choice wasn’t bad either!.What i could do to make my video sound professional is use a external mic (Zoom H1)

Thursday 13 October 2011

My Video Profile

This my Video Profile enjoy !

My Video Profile Script

Legal and Ethical

What does copyright, ' mean?

The exclusive legal right, given to an originator or an assignee to print, publish, perform, film or record literacy, artistic or musical material and to authorize others to do the same.

Three examples of different things which you might include in your video and could be subject to copyright:

*Soundtrack

*Equipment used such as cameras,tripods etc .

*Images

List websites that give copyright free music: Youtube ,Vimeo

List a website where you can find free or low fee photographs:

www.freedigitalphotos.net

Explain what a location release form and why is it needed for filming ?

*A location release form is when you want to film somewhere you don't own you need a location release form.

What is a contributor release form and why is it required ?
A contributor release form is what you need when you want to use someone eles's work e.g music. photo,video.It is also needed for actors performances.