Me
Prom day
Tuesday 13 December 2011
Film Noir little peak
My film Noir is going to be about these this couples who think their have the perfect relationship but behind close doors their don't.The two main characters are Raymond (me) and Aisha so it will start of with a Romantic scence then it will go into the break up scene.The romantic scene is going to be in Hyde park where the couple first meet each other.Then we found out the secret when their get paid a special visit.
Task 6 30.1.6
Advert 1
Product Name: Fairy Liquid
Persuasive techniques: The Persuasive technique is the technology of the luxury apartment which grabs your attention straight away.
Product USP:The unique selling point is the Alcoholic drink gives you this luxury million dollar apartment with beautiful women and a great balcony view of the football match.
Advert 2
Product Name: Nescafe Coffee
Persuasive techniques: The adverts persuasive techniques is it makes us think its some holy Coffee that's hidden from tom the rest of the world also it has a man with this seductive voice which keeps you entertained the music is also relaxing toward the end.
Product USP:The unique selling is it gives us that film look for a minute and also the Nescafe jar glows which gives us the impression its God sent Coffee
Advert 3
Product Name: Lynx
Persuasive techniques: The Lynx advert is really persuasive it gives us lots of cutaways so it keeps the viewer glue to the screen.
Product USP:The unique selling point is that its really like a sexually fight fight so it will attract couples and teenagers from the ages of 16 to about 30 years old.
Product Name: Fairy Liquid
Persuasive techniques: The Persuasive technique is the technology of the luxury apartment which grabs your attention straight away.
Product USP:The unique selling point is the Alcoholic drink gives you this luxury million dollar apartment with beautiful women and a great balcony view of the football match.
Advert 2
Product Name: Nescafe Coffee
Persuasive techniques: The adverts persuasive techniques is it makes us think its some holy Coffee that's hidden from tom the rest of the world also it has a man with this seductive voice which keeps you entertained the music is also relaxing toward the end.
Product USP:The unique selling is it gives us that film look for a minute and also the Nescafe jar glows which gives us the impression its God sent Coffee
Advert 3
Product Name: Lynx
Persuasive techniques: The Lynx advert is really persuasive it gives us lots of cutaways so it keeps the viewer glue to the screen.
Product USP:The unique selling point is that its really like a sexually fight fight so it will attract couples and teenagers from the ages of 16 to about 30 years old.
Monday 12 December 2011
My Advert Evaluation
My advert was the Specsavers advert which was about a boy who wanted to go to college one day without glasses.The concept for the advert was to combined a Specsavers and the phones 4 u Horror themed advert.The combination was successful and when we showed the advert to are peers their loved it.The storyboard were really useful because it kept us on track. The advert was successful because we planned it out probably from the start .we came up with the idea due to browsing on YouTube and we looked at Specsavers adverts and then the Phones 4 It took us 1hour to record the whole advert but it took us 6 hours to edit the video.add sound effect etc, but I found the editing process fun when you have the final product.
The unique selling point was to scare people into buying glasses to prevent them from seeing things.The Target
is from 5 years of age (scare young kids to wear their glasses) to 80 years old that wear glasses.We choose this target audience because their is a wide range and different variety of crowds that we believe our adverts will entertain and educate them on how important it is to wear glasses if they are prescribed to you.
The main thing my peers liked was the rewind effect that I done towards the end which i came up with during the editing process.The main things I was pleased about in this project was the good team work i had with my team .i had a argument with one of my team members but we came to are senses and resolved are problem came out with a good product in the end.I used my own equipment shoot which was good because i was used to controls and ii had lots of space on my own memory card.
My target was mainly teenagers and young adults how go to college or university or secondary school who like seeing simple and funny videos to also sell a product as well.I don't think my advert would be useful in selling the product because it talks awhile to get straight to the point and i see it now more as a spoof of a actually Specsavers advert.I would say this advert is mainly for the middle and lower class people who like to watch a spoof now and then.The one aspect of the video i hate which is the last 7 seconds of the advert with my friend Eyyaz head was cut out of the shot.What i would do next time to avoid this mistake is to re-shoot when something does not look right.
The unique selling point was to scare people into buying glasses to prevent them from seeing things.The Target
is from 5 years of age (scare young kids to wear their glasses) to 80 years old that wear glasses.We choose this target audience because their is a wide range and different variety of crowds that we believe our adverts will entertain and educate them on how important it is to wear glasses if they are prescribed to you.
The main thing my peers liked was the rewind effect that I done towards the end which i came up with during the editing process.The main things I was pleased about in this project was the good team work i had with my team .i had a argument with one of my team members but we came to are senses and resolved are problem came out with a good product in the end.I used my own equipment shoot which was good because i was used to controls and ii had lots of space on my own memory card.
My target was mainly teenagers and young adults how go to college or university or secondary school who like seeing simple and funny videos to also sell a product as well.I don't think my advert would be useful in selling the product because it talks awhile to get straight to the point and i see it now more as a spoof of a actually Specsavers advert.I would say this advert is mainly for the middle and lower class people who like to watch a spoof now and then.The one aspect of the video i hate which is the last 7 seconds of the advert with my friend Eyyaz head was cut out of the shot.What i would do next time to avoid this mistake is to re-shoot when something does not look right.
Tuesday 6 December 2011
Sunday 4 December 2011
Monday 28 November 2011
Monday 21 November 2011
Three Point Lighting
Key Light
The key light is the main light source it shines directly on the subject usually from the front right or front left.It provides the overall look and feel of the shot.
Fill Light
Fill Light provides balance to the key by filling in the rest of the subjects face with a softer light.It comes form the front side opposite the key light.
Back Light
The back light creates a nice rim light around the back subject, separating them from the background .It can also be called a"hairlight" or " Rim light"
The key light is the main light source it shines directly on the subject usually from the front right or front left.It provides the overall look and feel of the shot.
Fill Light
Fill Light provides balance to the key by filling in the rest of the subjects face with a softer light.It comes form the front side opposite the key light.
Back Light
The back light creates a nice rim light around the back subject, separating them from the background .It can also be called a"hairlight" or " Rim light"
Sunday 20 November 2011
Type of Persuasive Technique | Link to an Avert which uses this technique |
The Anecote: Personal experience or story which is sold to us as proof. | http://www.youtube.com/watch?v=7bs7fZfjM0s |
Adjectives: Crisps, fresh, healthy, nutritious, etc | http://www.youtube.com/watch?v=mwCpufrXdZM |
Repetition: Key points, positives about the product, themes etc | http://www.youtube.com/watch?v=MXiJBp7HK5o |
Statistics: Often presented as factually accurate but somewhere they are can be proven. | http://www.youtube.com/talktofrank |
Fact: A Statement that is true and can be proven. | http://www.youtube.com/talktofrank#p/u/2/B-qnOdLa03U |
Tuesday 15 November 2011
Sunday 13 November 2011
Sunday 6 November 2011
Single camera Technique-Origins
When was the first film shown to an audience?
The first film was shown on 28th December 1895.
In the country was the first film shown to an audience?
The country that first showed films to an audience was France
What was it called?
'L' arrivee d'un train a la cidat
how long was it?
The film was a minute long.
Who was the editor?
Their was no editor in the film.
What was the audience reaction? Why do you think they reacted like this?
The audience ran out of the cinema frighten and scared due to it being their first time seeing a moving image.
Who is known as the 'father of cinema'? Why?
A Frenchman by the name Louis Lumiere is credited with inventing the first movie camera.They lined up a series of photo cameras to take pictures while a horse was running. when they got the photos they noticed that if they flipped through the pictures quickly in sequence, they saw that they had a "motion picture" of the horse.
However, he is not the first no one know who actually invented the first movie camera.Louis Jean Lumiere is considered the father of cinema due to bring the first film cinema called 'L' arrivee d' un train a la cidat which scared the hell out of the audience as their believed the train was going to come through the cinema screen and plow them.
Describe the film and why it was successful.
What is Nickelodeon?
A movie theater with an admission fee of one nickel.
What else did he do?
Who saw no future for cinema? (and retired in 1990 to make still photographic equipment)
Auguste Lumiere
What film did George Meliees known for?
La Voyage dans la lune.
What developments was Melies known for?
Marie-Georges-Jean Méliès, was a French Filmaker famous for leading many technical and narrative developments in the earliest cinema. He was very innovative in the use of special effects. He accidentally discovered the stop trick, or substitution, in 1896, and was one of the first filmakers to use multiple exposures , time lapse photography, dissolves, and hand-painted color in his films. Because of his ability to seemingly manipulate and transform reality through cinematography, Méliès is sometimes referred to as the First "Cinemagician."
Which American rock band used Melies as their inspiration? How?
The smashing pumpkins in their song "tonight tonight". drawing heavy influence from Georges Melies's A Trip to the Moon, the video was filmed in the style of a turn-of-the-century silent film using theater-style backdrops and primitive special effects.
Who directed 'The Great Train Robbery in 1903?
The director of the 'The Great Train Robbery was Edwin Stanton Porter.
The first film was shown on 28th December 1895.
In the country was the first film shown to an audience?
The country that first showed films to an audience was France
What was it called?
'L' arrivee d'un train a la cidat
how long was it?
The film was a minute long.
Who was the editor?
Their was no editor in the film.
What was the audience reaction? Why do you think they reacted like this?
The audience ran out of the cinema frighten and scared due to it being their first time seeing a moving image.
Who is known as the 'father of cinema'? Why?
A Frenchman by the name Louis Lumiere is credited with inventing the first movie camera.They lined up a series of photo cameras to take pictures while a horse was running. when they got the photos they noticed that if they flipped through the pictures quickly in sequence, they saw that they had a "motion picture" of the horse.
However, he is not the first no one know who actually invented the first movie camera.Louis Jean Lumiere is considered the father of cinema due to bring the first film cinema called 'L' arrivee d' un train a la cidat which scared the hell out of the audience as their believed the train was going to come through the cinema screen and plow them.
Who was the first film star ?
The first film star was Florence Lawrence (Biograph girl) who was nineteenth century actor who made the first of her 38 films for Vitagraph.Lawrence made 65 films in total, she appeared in 300 films.Describe the film and why it was successful.
What is Nickelodeon?
A movie theater with an admission fee of one nickel.
What else did he do?
Who saw no future for cinema? (and retired in 1990 to make still photographic equipment)
Auguste Lumiere
What film did George Meliees known for?
La Voyage dans la lune.
What developments was Melies known for?
Marie-Georges-Jean Méliès, was a French Filmaker famous for leading many technical and narrative developments in the earliest cinema. He was very innovative in the use of special effects. He accidentally discovered the stop trick, or substitution, in 1896, and was one of the first filmakers to use multiple exposures , time lapse photography, dissolves, and hand-painted color in his films. Because of his ability to seemingly manipulate and transform reality through cinematography, Méliès is sometimes referred to as the First "Cinemagician."
Which American rock band used Melies as their inspiration? How?
The smashing pumpkins in their song "tonight tonight". drawing heavy influence from Georges Melies's A Trip to the Moon, the video was filmed in the style of a turn-of-the-century silent film using theater-style backdrops and primitive special effects.
Who directed 'The Great Train Robbery in 1903?
The director of the 'The Great Train Robbery was Edwin Stanton Porter.
Monday 31 October 2011
Introduction to T.V Advertising
1.A television advertisement or television commercial–often just commercial or TV ad (US), or advert, commercial, advertisement or simply just ad (UK/US), or ad-film.So basically its Advertising a product on T.V which is selling a product to viewers.
2.
(a) We buy any car advert
(b) Yeo Valley Advert - New Rap
(c) Cadbury Eyebrows Advert
Three key Characteristics of them:
A common characteristics their have is the soundtrack because is draws your attention and its catchy and matches its purpose of make it memorable to listen to.
It is estimated that the average of American consumes see about three thousand ads a day.
The American see the ads on bus train,bus stop in supermarkets side of telephone booth.
The second most uttered world in the world is he Coca Cola.
Research is an important because companies spend a lot of money on adverts so research is the key to a successful Advert.Also research makes it a lot easy and makes it persuasive and rememberable for example short and snappy headlines in Newspaper, repetition in adverts makes the ad.
2.
(a) We buy any car advert
(b) Yeo Valley Advert - New Rap
(c) Cadbury Eyebrows Advert
Three key Characteristics of them:
A common characteristics their have is the soundtrack because is draws your attention and its catchy and matches its purpose of make it memorable to listen to.
Also you can tell their put to much in the Advert their made basic so all viewers can understand whats going on.Also their use unforgettable character Funny,eye catching and good soundtrack
It is estimated that the average of American consumes see about three thousand ads a day.
The American see the ads on bus train,bus stop in supermarkets side of telephone booth.
The second most uttered world in the world is he Coca Cola.
Research is an important because companies spend a lot of money on adverts so research is the key to a successful Advert.Also research makes it a lot easy and makes it persuasive and rememberable for example short and snappy headlines in Newspaper, repetition in adverts makes the ad.
Type of Persuasive Technique | Link to an Avert which uses this technique |
The Anecote: Personal experience or story which is sold to us as proof. | http://www.youtube.com/watch?v=7bs7fZfjM0s |
Adjectives: Crisps, fresh, healthy, nutritious, etc | http://www.youtube.com/watch?v=mwCpufrXdZM |
Repetition: Key points, positives about the product, themes etc | http://www.youtube.com/watch?v=MXiJBp7HK5o |
Statistics: Often presented as factually accurate but somewhere they are can be proven. | http://www.youtube.com/talktofrank |
Fact: A Statement that is true and can be proven. | http://www.youtube.com/talktofrank#p/u/2/B-qnOdLa03U |
Sunday 16 October 2011
Defintion of Video genrated
Video generated videos are amateur videos made by people who are not paid to make the video. Pretty much all user generated videos get posted on the YouTube. Some user generated videos go viral and sometimes the creator of the video may benefit a lot from their efforts by getting paid my Youtube.
My Video Evaluation
Throughout the past five weeks I put together a video profile of myself by using Finalcut pro to construct my footage into a media product. I mastered the basics on Finalcut pro by watching videos on YouTube. Also I learnt how to use Finalcut pro from watching some of my peers edit. The equipment I used to make my video was shot on a Canon 1100D (DSLR). I also used a professionally video tripod so that all of my shots were steady. I first recorded my video on a Canon camcorder which did not look professionally because there was lots of noise in the footage, so I recorded it again with a DSLR which brought my video to life. It was good because in my first video I was a bit shy and my video looks like it was directed by an amateur, you can tell the huge difference between my first video and then my final video. At first I had my video length at 10 minutes which in the end I cut it down to 6 mins, which was a hard decision to make. When I was editing I had problems with the sound levels so it took most of my time fixing. The best part of my video is the entrance because it builds up to my interview. What I would do differently next time is I would cut down on the production of video because it didn’t allow me to get full feedback from my peers. Also next time I would cut my video down to about 4 mins to keep the viewer wanting more and update my logbook in time before the lesson ends. The feedback I got from peers was really useful because it allowed me to see things that I could not see but because I got my feedback late I wasn’t able to improve my video. In generally the feedback I got was positive .So I was really pleased of my work. One of the main comments that stood out was “when your being interviewed, you need to lower the sound, and at the start with the tripod, you need to be more smoother, otherwise it looks as if the shutter speed is wrong and blurry, so get smoother turning, and panning, other than that, it was good bro, I like the video ident at the start with the sound effects, but to be honest , it was a little long, and try to be speak a bit clearer when you are being interviewed, I couldn’t understand some parts, but other than that, it was really well made and good, the music choice wasn’t bad either!.What i could do to make my video sound professional is use a external mic (Zoom H1)
Thursday 13 October 2011
Legal and Ethical
What does copyright, ' mean?
The exclusive legal right, given to an originator or an assignee to print, publish, perform, film or record literacy, artistic or musical material and to authorize others to do the same.
Three examples of different things which you might include in your video and could be subject to copyright:
*Soundtrack
*Equipment used such as cameras,tripods etc .
*Images
List websites that give copyright free music: Youtube ,Vimeo
List a website where you can find free or low fee photographs:
www.freedigitalphotos.net
Explain what a location release form and why is it needed for filming ?
*A location release form is when you want to film somewhere you don't own you need a location release form.
What is a contributor release form and why is it required ?
A contributor release form is what you need when you want to use someone eles's work e.g music. photo,video.It is also needed for actors performances.
The exclusive legal right, given to an originator or an assignee to print, publish, perform, film or record literacy, artistic or musical material and to authorize others to do the same.
Three examples of different things which you might include in your video and could be subject to copyright:
*Soundtrack
*Equipment used such as cameras,tripods etc .
*Images
List websites that give copyright free music: Youtube ,Vimeo
List a website where you can find free or low fee photographs:
www.freedigitalphotos.net
Explain what a location release form and why is it needed for filming ?
*A location release form is when you want to film somewhere you don't own you need a location release form.
What is a contributor release form and why is it required ?
A contributor release form is what you need when you want to use someone eles's work e.g music. photo,video.It is also needed for actors performances.
Monday 10 October 2011
Interactive Mind Map
Examples of videos
Educational Video
Informative Video
Entertainment Video
Commercial Video
Viral Marketing Video
Sunday 18 September 2011
User Genrated Video 2
Konan & Krept - 4 Million View
The video shows two musician celebrating their success on 4 Million views sucess on Youtube by planking and dancing.The target audience is mainly young people from 16-25 years who enjoy rap music.The digital platform this video appears on is the internet.The purpose of the video is to entertain people.The video quality is not bad for a user generated video it was pixaleted but it contained a litlle bit of noise in the footage.The sound starts okay then it tends to make a ear-splitting noise when the musicans are shouting. Their was hardly no editing done in this video.
User Genrated Video Anlaysis
Charile bit my finger - again
The video shows one young boy and a baby boy.The main purpose of the video is to entertain people by Charles older brother putting his finger it to his brother mouth then saying the phrase "Charlie bit my finger".The target audience is all ages but mainly for young family.The digital Platform is YouTube where it has generated 373,762,818 views worldwide.The video quality is good because its not pixelated.
Wednesday 14 September 2011
Video Analysis Sheet 2
Title of Video: Drop me your digits Testimony Adot
This video is about the comedian Adot Comedian Gives his testimony on how the Drop me your digits T-Shirts have changed his life.
The target audience is young people from 12 to 30 years because slang is used and this what young people like.
The Digital Platform appears on the Internet.
The purpose of this video is to entertain people by making people laugh also is to advertise the clothing line "drop your digits".
The Technical Aspect was really good quality and made by proffesionals.The video quality is superb you can tell proffesional equipment was used to shoot the video the sound quality also correspond to the video quality crystyal clear.The editing was precise an simple.
The target audience is young people from 12 to 30 years because slang is used and this what young people like.
The Digital Platform appears on the Internet.
The purpose of this video is to entertain people by making people laugh also is to advertise the clothing line "drop your digits".
The Technical Aspect was really good quality and made by proffesionals.The video quality is superb you can tell proffesional equipment was used to shoot the video the sound quality also correspond to the video quality crystyal clear.The editing was precise an simple.
Tuesday 13 September 2011
Video Analysis Sheet
Title of the Video: Dove Evolution Parody
The Parody shows a Dove ad showing a young men transiting in a Photo-Shoot from no make up to make up then a photoshop edit to a montage of Zac Efron (actor) then it ends with Zac Elfron face on a Billboard.
The target audience is young adults from 18 to 25 years.This can also appeals to young females as well how who are fans of the actor.
The digital Platform it appears on the Internet.
The purpose of the video to entertain people, also its a spoof of the original footage of the women (Dove parody) which awakes people about the beauty industrial how they can tend to lie sometimes.
So i see as don't believe in everything you see in beauty ads.
The Technical Aspects was good quality and made professionally.
The quality of the video was really clear to watch and not pixelated like the other budget ads on YouTube.
Sound quality starts of with a noisy indoor environment followed by fast soundtrack to correspond with the speeded up footage.The image quality was average but it was also due to file compression.
The Parody shows a Dove ad showing a young men transiting in a Photo-Shoot from no make up to make up then a photoshop edit to a montage of Zac Efron (actor) then it ends with Zac Elfron face on a Billboard.
The target audience is young adults from 18 to 25 years.This can also appeals to young females as well how who are fans of the actor.
The digital Platform it appears on the Internet.
The purpose of the video to entertain people, also its a spoof of the original footage of the women (Dove parody) which awakes people about the beauty industrial how they can tend to lie sometimes.
So i see as don't believe in everything you see in beauty ads.
The Technical Aspects was good quality and made professionally.
The quality of the video was really clear to watch and not pixelated like the other budget ads on YouTube.
Sound quality starts of with a noisy indoor environment followed by fast soundtrack to correspond with the speeded up footage.The image quality was average but it was also due to file compression.
Monday 12 September 2011
Key Terms
File Format
.MOV is a computer file format used natively by the quick Time Framework.
avi. Audio Video Interleave is a Multimedia container format introduced by Microsoft .
Streaming
Media is a multimedia received by and presented to an end user while being delivered by a Streaming provider.
File Compression
File Compression is the process of encoding information
Aspect Ratios: 4:3 16:9
The aspect ratio of an image is the ratio of width of the image to it height,expressed as two numbers separated by a colon.
4.3 for standard television
16.9 is the International stand and format
Frame Rates
Frame Rates is the frequency rate at which an imaging device produces unique consecutive images called frames
File Format
.MOV is a computer file format used natively by the quick Time Framework.
avi. Audio Video Interleave is a Multimedia container format introduced by Microsoft .
Streaming
Media is a multimedia received by and presented to an end user while being delivered by a Streaming provider.
File Compression
File Compression is the process of encoding information
Aspect Ratios: 4:3 16:9
The aspect ratio of an image is the ratio of width of the image to it height,expressed as two numbers separated by a colon.
4.3 for standard television
16.9 is the International stand and format
Frame Rates
Frame Rates is the frequency rate at which an imaging device produces unique consecutive images called frames
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